For 20 years, HBA Global Expo & Conference has provided beauty and personal-care professionals with a meeting place to network, learn and discover new products for the entire product development process. On June 19, 2012, HBA Global returns to the Javits Center in New York to deliver even more resources, education, design ideas and networking opportunities to help products and brands succeed.
“For anyone considering launching a personal care product, HBA is an invaluable source. Between the educational seminars and the exhibition floor, everything they need is there in one spot,” says Karen Young, CEO, The Young Group. “Not only does the show cover every aspect of the development chain: honing concepts, finding packaging, retail distribution and guerilla marketing, in addition to all the experts are on hand to answer questions and provide direction.”
Beauty and personal-care product-development teams can expect an on-trend conference program, new pavilions, exciting show floor features, special events and a 20th Anniversary party. Here are some highlights:
Visionary Keynote Panel kicks-off the three-day event and provides plenty of food for thought about how attendees can maximize their learning and discovery.
Splash Pavilion features 30 finished-good products from all over the world that may be the next big things in beauty and personal care. “Today’s beauty consumers have an insatiable hunger for innovation and newness,” says Ann Colville Somma, innovation consultant, blogger (Cult of Pretty) and HBA Splash Jury Member. “I’m thrilled to be part of discovering and showcasing the next wave of beauty must-haves.”
Design Hot Spot is a new Global area. This area brings together outside the norm design ideas with innovative materials from Material Connexion and inspiration from experts like Trendincite.
Innovation Pavilions are destination areas on the show floor that spotlight “hot” product-development areas. Chicago Paper Tube & Can, who provides sustainable packaging for designer brands and luxury labels, anchors the Innovations in Eco & Sustainability Pavilion and will be showcasing eco-friendly paperboard alternatives to plastic, metal and glass cosmetics and personal-care packaging, including 100% paperboard compacts, jars, canisters and dispensers.
Mintel heads up the Innovations in Anti-Aging Skincare and will offer daily interactive product demonstrations that showcase the latest technology, active ingredients and positioning claims in anti-aging from around the world. Innovations in Tubes will be a one-stop-shop for products, education and networking with the Tube Council as anchor and support from leading members companies.
Enhanced New Product Showcase features exhibitors’ latest offerings in formulation, packaging, private label and more.
20th Anniversary & Industry Awards Celebration starts Tuesday, June 19 from 4-6 p.m. in the Special Event Hall. The event features more than cocktails. The International Package Design Awards (IPDA), the attendees’ choice for exhibitor new products and the best of SPLASH all will be announced at the celebration.
Trends Spot Theater brings speakers from those on the forefront of brand success. They share their unique perspectives on make-up, color, fashion, technology, anti-aging and more.
Association Collaboration shows off HBA Global’s deep roots in the beauty industry. Close partnerships with leading associations, such as CEW, CIBS and ICMAD, bring attendees more networking, professional and personal-development opportunities.
The HBA Global Conference Program offers a comprehensive three-day educational program discussing beauty trends, market movements and technical approaches. Tracks tackle topics such as brand management; consumer engagement; ingredient and skin-care advances; new technologies and product-development processes; green and natural products; distribution; global markets; and packaging and design.This year’s conference brings new session formats that provide an interactive learning experience, as well as increased networking opportunities. These more dynamic content presentations include group discussions, roundtables, brainstorming sessions and question-and-answer sessions.
Sessions and speakers of particular interest include: Creating a Successful Beauty Brand with Donna Barson of Kline Group, Lisa Price of Carol’s Daughter, and Stacey Schieffelin, ybf (your best friend); and Unlocking Creativity for Packaging Innovations with Herve Bouix of Estee Lauder, Philippe Bonningue of L’Oreal; John Butcher of Revlon; and Guido Schmitz of Bayer.
Sessions such as The Latest Packaging Innovations, The Path to Brand Differentiation: From Ingredients to Design, and Color & Design Trends: Future Forecasting help packaging engineers, designers and marketing professionals develop outstanding products with influential packaging.
Other conference topics of interest include The 411 for Indie Brands, Fragrance Delivery and Transparency, Megatrends Driving Innovations, Meet the Beauty Consumer Live, and Movers and Shakers in Hair Care.
And the all new The Beauty Business is Not for Sissies workshop, presented by The Beauty Company, takes place on Thursday, June 21. It provides proprietary tools, answers and information to anyone just beginning their journey into the beauty business or veterans looking for new ideas and solutions.
HBA’s Global Beauty Week
Designed to provide a 360-degree view of the entire product-development cycle, HBA Global Beauty Week leverages co-located events and special tie-ins to activities in related industries.
The New York Spa & Resort/Medical Aesthetics Expo, takes place June 19-20. The co-located show presents yet another educational and resource opportunity for attendees, with exhibitors from leading skin-care, equipment and treatment companies, in addition to two full days of educational content and demonstrations in its show-floor theater. Conference session topics include Marketing Your Spa, Reflexology, Maximizing Digital Media Outreach; and Skincare and Noninvasive Procedures.
HBA Global Expo & Conference will also feature special activities that tie-in the fashion element of beauty and increased collaboration with market research firms and beauty content providers and influencers. These events are designed to provide even more trend-setting information, activities and networking opportunities. Attendees can receive a registration discount by using priority code PPDMT at www.hbaexpo.com.
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