Glass

Heinz Brings Back Glass Ketchup Bottle for Limited Time

Posted: April 17, 2014

Heinz is bringing back an American icon with the launch of a new collector’s edition of Heinz Tomato Ketchup in glass. While the glass bottles can still be found in restaurants, they haven’t been on store shelves for more than 10 years.
The new vintage-inspired design is available through August to bring a nostalgic experience to the summer barbecue season. “While the convenience of our current, squeezable bottles found in grocery stores has been a hit with today’s families and their lifestyles, consumers still associate Heinz Ketchup with our iconic glass bottle and routinely ask where they can find them,” says Noel Geoffroy, v.p. of Heinz Brands. “In response to that consumer demand and to inspire memories of and relive good times from summers past, we wanted to bring back the glass bottle with a limited edition design that gives a nod to the product’s 135-year history.”
When Heinz Tomato Ketchup was first introduced in 1876, it was bottled in clear glass to reveal its purity. It was not until several years later that the world-famous octagonal bottle debuted. The glass bottle was sold in stores until the 1990s, when it was replaced with the squeezable plastic bottle that was first introduced in 1983. The label design of the new limited edition glass bottle captures the essence and heritage of the Heinz Ketchup brand by recalling a vintage packet of tomato seeds.
 

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