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Iconic champagne bottle gets personal touch


(December 2011) posted on Tue Nov 29, 2011

By Linda Casey

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Moët & Chandon unveils Golden Premium Jeroboam in limited-edition packaging that an end-consumer transforms into a one-of-a-kind keepsake. The consumer signs the Golden Premium Jeroboam’s Impérial bottle with a specially crafted pen. The result is a unique keepsake that calls to mind the personalized bottles Moët's has created for almost 300 years for special events, such as the crowning of Queen Elizabeth II to the wedding of Grace of Monaco.

"Being unique is the essence of luxury: By signing its Golden Premium Jeroboam, each Moët lover can elevate an end-of-year gesture into a moment to remember." says Arnaud de Saignes, international director of marketing and communications.

Before it’s even personalized, the bottle is designed to convey luxury. Designed to convey the Trianon architecture of the Moët and Chandon’s Family estate, Golden Premium Jeroboam is cloaked in golden leaves. It has an engraved medallion and real wax seal, both of which bear the celebrated stamp from Epernay, France.

Handcrafted elements are included from the start as well, with a handcrafted reinterpretation of Moët’s signature tie, which has appeared on the
bottles since 1886. French artist Arthus Bertrand also hand-gilt the bottle.

All these design elements, the company says, “offers the possibility of celebrating the end of the year with success and glamour.”

 


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