This book by JGA Corp. is a virtual catalog of ideas for inspired retail design. It features work that is international in scope in innovative in content. These 1,000 touchpoints of brand identity include ...
Have you ever wondered if your favorite brand name would be as visually strong if it were placed in a different logo context? Wonder no more. The “Brand Reversioning” logo project by designer Graham Smith produces some intriguing results by swapping the brand names and logo designs of competing brands.
The example shown here swaps the Harley-Davidson name and logo design with the European motorcycle brand Moto-Guzzi. Some other examples came from what Smith felt would work well aesthetically, or what might best display a certain visual identity characteristic, such as a BlackBerry/Flickr logo switch-out.
Smith explains why he developed Brand Reversions and other projects such as Unevolved Brands and 8-Bit Brands in his blog: “In the world of logo design, rarely is a seemingly unique idea totally unique,” he writes. “A truly unique idea can happen, but for the most part we live in a world full of examples and inspiration that we can’t ignore—much less hide from.” For the complete Brand Reversions project, visit www.imjustcreative.co.uk/brandreversioning/. Also check out “Logo Mashups” by designer Mario Amaya at www.marioav.blogspot.com/2008/04/just-for-fun.html.
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