Both a source of inspiration and an invaluable reference tool, Big Book of Packaging Prototypes provides a visual catalyst for the creation of exciting package designs. The diverse range of carton ...
Adam Paterson and Santi Tonsukha, students of the Royal College of Art, won an Adobe® Design Achievement Award for their innovative seed package design using a single piece of 100% recycled corrugated cardboard. The new packaging can hold a variety of seeds separately in one pack.
The corrugated structure of the cardboard acts as natural dividers, which are the perfect V shape to allow the seeds to be easily and controllably shaken out. The new measuring-tape-style packaging, with seeds embedded in the tape, makes it easy to lay out rows of seeds while maintaining equal spacing. The packaging for bulbs is reminiscent of brown paper sacks, creating a mental link with what the consumer is used to buying fully grown vegetables in. Initial ideas were explored in Adobe Illustrator, color correction was done in Adobe Photoshop, general layout was done in Adobe InDesign, and the project was compiled in Adobe Acrobat.
Paterson and Tonsukha are both students in the industrial design engineering joint course (master of arts and master of science double master’s degree program) at the Royal College of Art and Imperial College in London. The Adobe Design Achievement Awards celebrate student achievement reflecting the powerful convergence of technology and the creative arts. The competition showcases individual and group student projects created with industry-leading Adobe creative software. For more, visit www.adaaentry.com.
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