Package Design | packagedesignmag.com

(October 2008) posted on Sun Oct 04, 2009

By Ron Romanik

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In 1969, a group of institutions in the Argentine packaging industry collaborated with raw materials proccessing firms to form the ARGENTINE PACKAGING INSTITUTE. The 14 original organizations have expanded into a large body of 400 members, which the organization serves in different areas of quality control, package development, materials purchasing, and information retrieval. The Institute maintains a Bibliographical Center, funds a Technological Research center, and offers technical and professional courses. www.packaging.com.ar

Best of Show (Also People's Choice)
Bodega Viniterra Champagne Omnium Extra Brut
By: Talleres Gráficos Santa Fe
The Omnium champagne case is constructed of encapada fine cardboard (250 g/cm2), mounted with another fine cardboard of the same type and weight. The package features four colors with a varnish coat and delicate embossing, and it is hand-assembled.

Queso Finlandia Dulce con Frutas
By: Mastellone Hnos.
This package has two different compartments with different storage capacities. The design keeps the cheese and fruit from contacting each other before opening while allowing for brand billboard differentiation on shelf.

Algabo Hair Gel (475-g)
By: Algabo S.A.
The Algabo hair gel package has a unique ergonomic design unlike any available in the market. The three-color label of the product complements the visual effect while keeping the transparency that allows a view of the contents.

SKIP Intense
For: Unilever de Argentina S.A.
By: Luis & Miguel Zanniello S.A.
The package for this new Unilever concentrated liquid soap communicates its advantages at the point of sale. The bottle is asymmetrical with a pouring valve, cap, and dispenser, and is decorated top to bottom with a sleeve.

Gatorade (600-ml)
For: Cervecería y Maltería Quilmes S.A.
By: Luis & Miguel Zanniello S.A.
This package was developed for hydration during athletic activity. Gatorade developed an ergonomic PET package with small shrink sleeve and a pouring valve that provides easy use.

Bag in Box – Viña Concha y Toro
By: Interpack
The air seal of this bag-in-box package guarantees that the wine will maintain the same characteristics from the first to the last drop for up to six weeks. The package was printed offset in four colors with varnish applied inline, hot-stamped with golden foil, and embossed.

Random Toothbrushes Display
This cardboard box protects, stores, and safely delivers 24 toothbrushes for an attractive counter display. The micro-corrugated cardboard base loads toothbrushes and adapts to different product sizes.

AXE
By: Unilever de Argentina S.A.
This new colorful packaging for Axe denotes the brand spirit—a high tech product for youth—with a minimalist design. The user turns the external ring to open the actuator for practical and friendly operation.

Rexona for Men
By: Unilever de Argentina S.A.
Unlike traditional deodorants, this package does not have a cap and is easy to use with one hand, once the safety mechanism is detached. The monoblock aluminum can has a grip zone for a visual and tactile attraction.

Coca-Cola – Americas Cup
For: Coca-Cola Femsa de Argentina S.A.
By: Luis & Miguel Zanniello S.A.
Coca-Cola, an official sponsor of the Argentina soccer team, developed a spherical container shaped like a ball. Photographs of the team's soccer players adorn the sleeve, and the rotogravure printing provides excellent definition.

Phoebus
By: Cartocor S.A.
This new bag-in-box system has a 10-liter capacity with two separate bags. One six-liter bag contains fungicide (at the bottom) and the other threeliter bag contains soybean inoculant (on top).

Tripack for Three Bottles (75-cl)
For: Benjamin Nieto Senetiner, wine varietals
By: Cartocor S.A.
This innovative three-sided promotional package was designed to contain three 750-ml bottles. The format also helps efficient logistics because the packages pack tightly during shipping, and a handle allows easy carrying.

Nobleza Gaucha
By: Molinos Río de la Plata S.A.
The goals of this package were to strengthen the position of Nobleza Gaucha by releasing the new premium "yerba" with the intention of providing added value and innovation to the market.

Hellmann´s
By: Cartocor S.A.
This innovative dispenser box for minipouches integrated containment, exhibition, and controlled portions. The box contains 196 pouches of eight grams each, commonly consumed in fast food chains.

Femorel Tablets
By: Laboratorio Elea SACIFyA
Designer: Packaging Development Elea
Breaking traditional standards in medicine line production, Femorel challenged doctors and consumers for insights and developed a package that transmits the most innovative solutions to promote a unique osteoporosis compliance treatment.

Menthoplus Ice
The goal was to develop a highly attractive, original, easy-to-use, one-at-a-time dispenser within a short lead-time. The 30-unit dispenser, which is shaped like the product inside, can be filled easily with mass production devices at a low cost.