Packaging is the ultimate vehicle for design: industrial, graphic, and typographic design are all put to the test to create an impression so meaningful that it converts currency into consumerism. This ...
By Jay Singh, Jeff Hess, Lynn Metcalf
The global bottled water industry has reached $50 billion in sales, with the U.S. market increasing by nearly 250% since 1995. This exponential rise in global demand for bottled water and the slower growth rate of soft drinks indicates that the present on-the-go society is increasingly seeking bottled water as a healthier alternative. This trend will almost certainly continue, thanks to younger consumers who’ve been brought up drinking bottled water.
Available only in glass bottles until the 1960s, water in clear plastic bottles (PVC and PET) fueled the recent portable water popularity boom. But the growth of the bottled water industry has slowed in the last two years due to a few factors. Increasing concern for the environment has affected consumer buying decisions, promotional campaigns have targeted bottled water as an unnecessary evil, and more consumers are looking for refillable options in daily water consumption.
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