Jan/Feb 2011 TOC

Table of Contents

Cover Story – Private Label with Personality, by Ron Romanik
London’s P&W design firm helps Tesco’s U.S. Fresh & Easy convenience stores expand premium brand messages using different personalities.

Track Tested, Mother Approved, by Ron Romanik
The CAG BrandFirst firm felt strongly that black could provide Combos with a compelling billboard at retail.

Q&A: Wholesome Goodness, with Perry Seelert
The designer behind a new all-natural brand in Walmart Canada stores elaborates on “better-for-you” branding.

Stripped Down Design, by Ted Mininni
“Simplified” packaging should deliver the brand, the product, and its values in a clarified and succinct manner.

Photo Shop, by Brennan Higgins
Learn the five strategic types of imagery to achieve specific goals in food packaging photography.

Case Study: Green Dream, by Larry Jaffee
New CD and DVD packaging treads very lightly on the planet.

COLUMNS

Designer’s Corner, by Eric Zeitoun
Package design requires close attention to context and authenticity.

Sustainability Update, by Wendy Jedlicka
The case for carbon accounting.

Research: Shrink-Sleeve Labels, by Matt Dudas
Full-body labels deliver aesthetic appeal and emotional impact.

Globespotting
Heinz Beanz 1K Fridge Pack from the UK