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Anthem Worldwide, a Schawk Strategic Design Company, announced its packaging for Kalologie Skincare won an Ex•Tracts award (Finalist Certificate) for Best Packaging at the New York International Gift Fair (NYIGF) Winter 2010 Market.
The NYIGF is produced twice annually in New York City, and showcases the best lines across the home, lifestyle, and gift spectrum. Ex•Tracts is one of eight divisions of the NYIGF. “It’s fulfilling to know that the work we did with Anthem Worldwide has been so highly received,” says Tracy Brennan, founder and president of Kalologie. “Our goal was to create a brand that would make our beauty products and procedures more recognized and accessible to a broader audience, and to have our Kalologie Skincare packaging shine in this competitive arena is very rewarding.”
Kalologie means “the study of beauty,” and was originally created to be Southern California’s premiere skincare destination—a one-stop shop for effective products and treatments, including procedures conventionally performed in a doctor’s office. Staffed with medical and skin care practitioners, Kalologie offers a robust beauty experience that blends the efficiency and effectiveness that consumers expect from a medical professional with the pampering they enjoy in a spa environment. Kalologie has expanded its philosophy via franchises to medical professionals across the globe in order to grow the brand and have an international presence.
“Anthem Worldwide designed a simple, sophisticated package using classic colors to appeal to both sexes,” comments Philip VanDusen, executive creative director of Anthem’s San Francisco office. “By combining the green and white coloring traditionally associated with healthcare with an approachable brandmark befitting a high-end beauty company, Anthem created the perfect blend of expertise in the science of skincare along with beauty for this premium product line’s packaging.” For more, visit www.anthemww.com.
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