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By Linda Casey
Brand protection is front-and-center at Kodak’s exhibition at the Private Label Trade Show, in Chicago, November 13-15. The company is showing a recent addition to its Kodak Traceless system. The Traceless Ad System for Antidiversion is a security solution for manufacturers that uses an invisible ink and a proprietary detection system to defend against gray market activities. The Kodak Traceless Ad System helps brand owners track products and prevent the creation of illegitimate distribution channels and unauthorized resellers.
Another new solution being shown at the show is Kodak Design2Launch Brand Manager, a centralized digital workflow and brand-asset management solution. This technology enables enterprise packaging and marketing teams to securely approve, organize and distribute packaging and marketing artwork, layouts and other digital assets to departments, regions and suppliers. The Web-based solution provides end users with process management tools that can boost operational efficiency, increase speed-to-market, and improve brand consistency over multi-channel marketing and packaging assets.
Kodak exhibition was part of more than 2,000 exhibit booths at this year’s Private Label Trade show. For more than 30 years, Private Label Manufacturers Association’s annual trade show has featured products and suppliers for private-label food, snacks and beverages, household and kitchen products, and health and beauty products.
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