A book from from an industry veteran on the principles of jewelry display, image, layout and planning. Author Larry B. Johnson takes you through every facet of creating and maintaining effective jewelry ...
By Ron Romanik
Mars Chocolate North America partnered with CAG BrandFirst to create a dynamic new look for Kudos Milk Chocolate Granola Bars. The new package features the classic Kudos brand logo to maintain brand identity while delivering colorful graphics that are a far departure from the previous all-chocolate colored box.
The bright yellow background gives these packages a strong on-shelf presence while the chocolate wave at the bottom anchors the boxes together and creates a billboard effect. Improved packaging architecture maximizes the Kudos logo, allows for a larger product shot, and leverages the well-known secondary, cobranded logos—M&Ms, Snickers, and Dove—in a big way.
The new package design scored highly in testing and is expected to enhance brand awareness and increase purchasing power. The new design was implemented across a variety pack as well as bulk size cartons for club stores. Additional design materials included displays, shippers, and sales collateral.
.
Did you enjoy this article? Click here to subscribe to the magazine.
