Promotional & POP

Label campaign starts in September

Posted: September 26, 2016 by
Katie Gravely

Wouldn’t it be a neat idea if you saw your own name on a Nutella jar? Well from September 2016 through March 2017, consumers can purchase specially-marked jars of Nutella and enter the PIN online at to receive a personalized label in the mail with their first name on it.

For the first time in Canada Nutella fans can make this happen.

"The Nutella Personalized Label program has been hugely successful around the world, and we are delighted to bring this much-loved program to Canadian fans of Nutella," says Maureen Romansky, Group Brand Manager, Nutella. "Nutella personalized labels are about thanking loyal fans of Nutella and giving them the opportunity to connect with the brand in a fun and memorable way."

Fans can follow Nutella on Facebook and Nutella Global on Twitter, or share photos of their own personalized label using #mynutella.