Both a source of inspiration and an invaluable reference tool, Big Book of Packaging Prototypes provides a visual catalyst for the creation of exciting package designs. The diverse range of carton ...
By Ed Klein
By all accounts, 2010 has remained a challenging year for most segments of the global packaging industry with growth at or below 2008 levels. However, research recently conducted by Global Industry Analysts (GIA) suggests that the global market for sustainable packaging is forecasted to grow to $142 billion annually by 2015. GIA says this growth will be fueled by manufacturers achieving greater cost savings through the use of sustainable strategies and by a steady rise in consumers’ adoption of greener lifestyles.
Observers report that “going green” is among consumers’ highest priorities when shopping for new products, suggesting that green attributes have evolved from a nice-to-have benefit to an expectation, according to Consumer Reports magazine’s 2009 report entitled “Green Roundup; Green Choices.“ And recession or not, more than two-thirds of consumers both actively seek environmentally responsible products if they are within their budget and pay attention to what companies do, even if they can’t afford the products of a particular company at the present time (according to a 2009 Reuters/Cone Study).
This change in buying philosophy has in turn led to the development of global packaging norms and other guidelines for managing and reinforcing sustainability assertions by brands across industries, and especially so within the food and beverage category. For example, eco-labeling has become an important point of reference for many companies when communicating an environmental message about products. Tetra Pak believes that certain eco-labels are good and necessary, and that’s why in early 2008, our company became the first packager to launch a Forest Stewardship Council (FSC) labeled food carton.
Did you enjoy this article? Click here to subscribe to the magazine.