Packaging is the ultimate vehicle for design: industrial, graphic, and typographic design are all put to the test to create an impression so meaningful that it converts currency into consumerism. This ...
Biogenese Beauty Balance (B3) launched B3 Clinical, a new anti-aging cosmetic line, with both formula and packaging innovations. B3 Clinical” is the first anti-aging cosmetic line in the world using a revolutionary active ingredient originated from biotechnology NovHyal.
The packaging TAG System, designed, developed, and manufactured by Lumson, is the first and only airless system in the world using a glass bottle. A successful synergy between formula and packaging created an innovative and advanced cosmetic line, with no parabens, no paraffin, and with more than 98% of ingredients coming from natural sources.
B3 opted for the TAG System by Lumson because in addition to allowing the use of sensitive natural ingredients, and the drastic reduction of preservatives, it also permits a prestige positioning of the cosmetic brand/line. The TAG System combines the beauty and preciousness of a glass bottle with all the technical and functional advantages of an airless system. The TAG System also has a very strong eco attitude and it can be defined as a responsible recycling packaging.
Thanks to a special Lumson patented multi-functional component called Eco-Lock system, the final consumer, after usage, can easily separate all plastic components from the glass bottle by simply unscrewing the pump, allowing a more responsible recycling process of the two separated materials (plastic and glass), each one following its specific recycling chain.
All the B3 Clinical bottles have been enhanced with a spray coloring in the inside of the glass bottle to enhance the beauty of glass and to create visual effects. B3 Management was able to get the best out of this innovative decoration by choosing a white spray coloring in the inside of the bottle. Combined with the grey screen printing on top, it creates a nice color contrast as well as highlights and shadows. A shiny silver UV metalized pump and a matte silver metalized over cap complete the packaging and create the sophisticated product impact. For more, visit www.lumson.com.
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