Health & Beauty

Makeup brand uses clear lid to engage consumer

Posted: December 8, 2015 by
Katie Gravely

Mary Kay announced that its Mineral Eye Color Quads were back for a limited holiday release.

The quads are available in four versatile, easy-to-use palettes: Autumn Leaves, Chai Latte, Sandstorm and Black Ice. Each Palette has a clear lid, so that the consumer can use their eye to pick the perfect color for their complexion.

Each eye quad features expertly coordinated shades with finishes that range from matte to high-shimmer, making it easy to emphasize your eyes this holiday season. Use just one or all four rich, beautiful shades for nearly endless options.

The Mineral Eye Color Quads fit comfortably into the Mary Kay Compact, and Mary Kay Compact Mini.