March 2011 TOC

TABLE OF CONTENTS

Cover Story - Serving Distinction
Beringer’s new labels tell stories relevant to each price tier.

Features

Take It to Heart
The bright new design for Corazonas Foods’ snacks drives home its heart-healthy benefits.

Healthier Package Design
Eye-tracking research informs both the development and implementation of new Nutrition Keys guidelines.

Purex & Simple
Purex 3-in-1 goes from three packaging elements to one for a lighter, more sustainable package.

Nutraceutical Faceoff
A panel of designers critiques the effectiveness of added-benefit packaging from AriZona, SoBe, Trident, and Stride.

Make Me a Match
In this Q&A with Mark Cropper, learn how color-matching for specialty papers is both art and science.

Columns

Designer’s Corner
Package design can be fashionably progressive without being alienating.

Sustainably Speaking
Consumers are expecting more—and less—from their packaging choices.

GlobeSpotting
Mars introduces a limited edition Twix tin in France.