Color Management

Meredith Brand debuts new frozen entrée

Posted: September 13, 2016 by
Katie Gravely

A leading media and marketing company introduces its newest frozen entrées. 

EatingWell frozen entrées are a line of better-for-you meal options and include eight flavors of meals such as Cherry Port Pork, Indian Inspired Chicken, Vermont Cheddar Mac & Cheese and more. 

This is Meredith Brand Licensing’s first expansion into the retail consumable food category, so Meredith and Bellisio collaborated with EatingWell experts for product development and ingredient selection, according to a release. 

The EatingWell line of frozen meals uses Fresh Seal packaging. It’s a cut-away carton with a clear view of the meal inside, which is hand-placed on a black plate and vacuum-sealed in a self-venting film to maintain freshness, reduce freezer burn and improve overall shelf life.

"We have great faith in the growth potential of the EatingWell brand to expand from its strong media footprint into food products and beyond," says Elise Contarsy, Vice President of Meredith Brand Licensing. "It delivers a trusted name and an accessible, healthy point of view. We are thrilled to be partnering with such a reputable, high-quality company like Bellisio to bring such great-tasting food to consumers with easy and convenient frozen entrées."