Back by popular demand,
By Linda Casey
Mina Harissa, a premium Moroccan red pepper sauce, has made its debut in packaging designed to convey the luxury of the Moroccan culture and the simplicity of the sauces’ six natural ingredients.
The packaging is the result of a collaboration between Mina Harissa’s brand owner, Casablanca Foods LLC (New York, NY), and agency Monday Collective. The simple brand icon, inspired by the shape of a red bell pepper when cut in two, reflects patterns and graphics found on traditional Moroccan tiles and textiles. To make the background icons pop, label printer DWS Printing Associates finished the matte-finish labels with spot varnish on the graphics.
The logo typestyle was inspired by Arabic letter forms and is stamped in gold foil for a premium look. The label has a simple, upscale color scheme, dominated by different shades of black. A square jar (supplied by Leone Industries) brings the bright red of the sauce into the package design, giving it a spicy vibrancy.
Mina Harissa is available at major grocery chains (such as Wegmans), Crate & Barrel, select gourmet stores, and specialty websites.
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