Monaco Means Luxury

Posted: August 22, 2011


The importance of Luxe Pack Monaco to vendors is clear. Year after year, over 50% of exhibitors plan a product launch for this unique exhibition and conference program. The 24th edition of Luxe Pack Monaco will be held from October 19 to 21 at the Grimaldi Forum, providing luxury brand decision-makers with packaging solutions, material options, and inspiration.

The exhibition floor at Luxe Pack Monaco has once again sold out, with 340 exhibitors reserving space. More than half the visitors are expected to come from outside France. The three-day show has a full schedule of conferences and roundtable debates on current topics led by renowned experts. Themes that run through the sessions are inventive design, current luxury codes, future trends, the expansion of spirits packaging, sustainability, and the development of Asian markets.

A dedicated space in the Atrium is reserved for the Innovation Forum. Innovative packaging solutions will be on display throughout the show, and exhibitors schedule presentations to explain the finer points of their innovations.

The return of the Luxe Pack in Green exhibition space proves that luxury brand stakeholders are becoming increasingly interested in developing and embracing sustainable solutions. The Luxe Pack in Green Award will be awarded to the best innovative solution presented by exhibitors during a ceremony at 5:30 p.m. on Wednesday, October 19.

Also returning is the Luxe Pack Trends Observer, which promises a deep, extensive analysis of the state of the industry, decoding the launches of the year to identify areas of future development. For more, visit

Preregister at

Wednesday October 19th
10:15 am: “What’s Left of Luxury Codes?” Gauthier Boche, head of strategy and development, FutureBrand.
11:15 am: “The Luxury Sector Tax System in China: Steps to Access and Develop on the Chinese Market.” Sandra Hazan, of Salans.
1:30 pm: “And the Unconscious Mind Shall Create the Trend…” Ludivine and Delphine Sciarrino, founders of BY LUDE, an agency specializing in the psycho-anthropology of companies.
2:30 pm: “Ritual and Narratives within Luxury Design.” Luxury goods designer Kacper Hamilton, Luxe Pack Monaco’s special “guest designer.”
4:00 pm: “Sustainable Trend, Desirable Development” roundtable. Organized and moderated by Gilles Gauthier and Amandine Autier.
5:30 pm: 2011 Luxe Pack in Green Award presentation.

Thursday October 20th
10:15 am: “The Virtues of Non-Linear Thought…and Its Value to Brands through Packaging.” Alex Theodorou and Sav Savva, directors of SabotagePKG.
11:15 am: “Caviar in a Cosmetic Jar?” Panel discussion moderated by Ute Von Buch, editor-in-chief, Creativ Verpacken.
2:30 pm: “Innovation, Sustainability, Creativity: Buzzwords or Bywords?” Marc Rosen moderates a panel discussion that includes: Sumit Bhasin, global leader of innovation, P&G Prestige; Henry Renella, senior v.p. of global package development, Estée Lauder; Gus Bezas, president of global strategic development, Milbar Labs; Azzi Glasser, perfume designer, Family Three Ltd.; Arlette Palo, v.p. of global product innovation, Estée Lauder.
4:15 pm: “To Be or Not To Be…a Luxury Brand.” Donald Potard, founder of Agent de Luxe; Philippe Roblin, semiotician and cofounder of Bayadères; and Olivier Raymond, strategic planner for Bayadères Etoilethe.

Friday October 21st
10:00 am: “Luxe Pack Trends Observer” roundtable on packaging trends analyzed by experts.
11:15 am: “Olfactory Logo Preview” roundtable. Moderated by Susanna Bonati, creative director and founder of Comunicando Magazine.
1:30 pm: “Luxury Goods: Yesterday, Today and Tomorrow.” Monitored by Fflur Roberts, head of global luxury goods, Euromonitor International.
2:30 pm: “Top of the Range Champagne and Alcoholic Drinks:
The Packaging Design Revolution.” Marie Mascré and Sylvain Dasdé, SOWINE.