Wine & Spirits

NAPCO Produces Signature Wine Glass Gift Box for Fleming's Steakhouse

Posted: November 1, 2009
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NAPCO created of a very special wine glass gift box for Fleming's Prime Steakhouse and Wine Bar. The gift box was designed to look like a wooden wine crate using a chipboard base made from fully recycled materials with paper wraps and liners printed with wood texture art and brand stylized graphics.

"NAPCO's design team created a really unique box for our annual Signature Wine Glass program," says Tanya Sparkman, v.p. of marketing for Fleming's. "The comments from our partners in the field and guests are that this is the best one yet. We had a tight turnaround to get boxes produced, and NAPCO delivered flawlessly."

NAPCO kicked off the Fleming's box project by creating a custom-tailored structure featuring a sliding top panel for easy opening and pack-out with a specialized inside platform to hold glasses securely in place. The box was finished with a matte coating to create the visual look and feel of real wood. Glasses were made, etched and packed out with kraft paper to further authenticate the wood box look by Masterpiece Crystal. For more, email info@napcousa.com.

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