New flavors launched to chocolate line up

Posted: May 26, 2016

Mars Chocolate North America announces the launch of several new flavor extensions to consumers' favorite chocolate brands, including Snickers Hazelnut, Twix White Chocolate Cookie Bars, Dove Sorbet Bars, Dove Peanut Butter and Dark Chocolate Promises and a wide range of seasonal offerings for these brands, plus M&M'S, Milky Way and 3 Musketeers Brands.

Mars Chocolate is unveiling these innovations, along with new consumer promotions and merchandising displays, at the National Confectioners Association (NCA) Sweets & Snacks Expo in Chicago.

"Consumers are always excited to try new flavors combined with their favorite chocolate brands," explains Timothy LeBel, Vice President of Sales, Mars Chocolate North America. "Through extensive consumer research, we've created line extensions that will resonate with shoppers. For example, confections containing hazelnuts have increased 14 percent in sales, so consumers will want to try our limited edition Snickers Hazelnut. We also believe our new Twix White Chocolate Cookie Bars will be a hit, since the white chocolate segment is growing."