This essential book outlines and demonstrates basic package design guidelines though 100 principles in the areas of research, planning and execution. A quick reference and primer on package design, Packaging ...
Novartis Consumer Health OTC a world leader in the development, manufacturing, marketing, sales, and distribution of self-medication and body care brands has chosen to launch a new product of its Venoruton brand using a primary packaging entirely designed, developed, manufactured, and decorated by Lumson.
Venoruton Legs Spray Cosmetic, which will be marketed in the pharmaceutical channel, gives freshness, wellness, and lightness to the legs thanks to the active ingredients of menthol. The formula includes Troxerutin, a well-known antioxidant that helps blood circulation. Novartis management chose a standard primary packaging from the “Collezione Carmen” by Lumson.
The pack includes a 100-ml white plastic bottle (in HDPE) with a white spray pump (in PP) and a green semitransparent over cap (in SAN). A great deal of attention has been given to the three-color screen printing passages that by using different kind of color tones and shades was able to create decoration with a strong visual impact. For more, visit www.lumson.it.
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