O.Berk Company Introduces New Corporate Visual Identity for 100th Anniversary

Posted: May 19, 2010
O Berk Logo.jpg

O.Berk Company, a full-service supplier and distributor of glass and plastic containers, closures, pumps, and sprayers for the pharmaceutical, healthcare, cosmetic, personal care, food and beverage, and household and industrial industries, is pleased to announce its new corporate visual identity as part of the company’s 100th anniversary celebration.
All visual elements of this re-branding initiative are reflected in O.Berk’s corporate and affiliate websites, including www.oberk.com, www.bottlestore.com, and www.aqldecorating.com, and in all online and offline marketing communications and company collateral. O.Berk’s v.p. of sales and marketing, Joel Simpson says: “Our new visual appearance accomplishes two major objectives. First, it clearly establishes a very ‘forward thinking’ brand identity as we move into our second century of service. It also brings all of our divisions and affiliate companies, including O.Berk of New England, BottleStore.com, AQL Decorating, and Kols Containers under the same umbrella, utilizing the same visual elements as O.Berk Corporate.”
Ownership of the O.Berk Company remains in the Gaelen family, now in its fourth generation of leadership with Marc M. Gaelen Esq. serving as chairman and CEO. Gaelen remarks: “With the debut of our totally new look, we have also developed a new company theme, ‘How can we help?’ This reflects our unwavering commitment to go the extra mile in assisting our customers with their packaging solutions. We endeavor to be much more than simply their packaging provider—we want to be their packaging partner.” For more, visit www.oberk.com.

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