Unlike other packaging titles, which simply provIde templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based ...
Is design a craft or is it art? More importantly, does it matter? On the one hand, design is such an everyday thing that we hardly even notice it anymore. On the other hand, design sees itself as being such an exclusive topic that it refers to itself more and more frequently as art. Both of these opposing views are right, and often great design arises from recognizing—even celebrating—the differences.
Form vs. function
Great design is intrinsically linked with functionality. For me, beauty is inherent in any product that functions perfectly. I also believe that a cornerstone principle of modernism—form follows function—is still absolutely valid.
Today, however, the definition of function is much broader and more comprehensive. To make today’s products and packages function well, their actual function needs to encompass all aspects of an increasingly complex product development process. Important aspects include market research, data analysis, conceptual development, the selection of materials, efficient manufacturing, and the design presentation. Even the anticipation and planning of future line extensions is included in the definition of the original function of the product and package.
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