When artisan cider and juice producer Orchard Pig wanted to move into the mainstream, it needed a new look to vault the brand into the big time while reinforcing the brand credibility earned as a niche brand. So it partnered with brand design specialist Blue Marlin to create a dynamic and charming identity.
“Orchard Pig is a real colorful character and quite simply one of a kind,” Orchard Pig managing director Andrew Quinlan says. “To reinforce this, the new labels have been designed to make Orchard Pig stand out from the herd by celebrating its hero, provenance and natural individuality. Playful copy, unconventional color, graphic discovery and a bit of mischief have been combined to appeal to our free-spirited fans and their thirst to explore.
“What the redesign has done is create a herd, Orchard Pig’s family if you like, while at the same time provide much clearer product differentiation between ciders and fruit juices, and specifically the individual varieties within these categories, to make the range easier for consumers to navigate,” he adds.
As part of the rebrand, each Orchard Pig product was given a fun and memorable name. For example, names for the delicious juice range offer a playful way of communicating the invigorating flavors: Totally Minted, Very Berried and Deeply Rooted.