Food

Organic fruit, sugar line gets a fresh look

Posted: April 16, 2014 by
Linda Casey

Fair trade food packager Level Ground updates packaging for its organic dried fruit and organic cane sugar packaging, and launches its first MicroLot offering. The packaging platform extends a system created in 2010 with Subplot Design Inc.That branding and packaging overhaul resulted in a more than 20% sales increase over the previouis year.

Level Ground’s new organic dried fruit packaging has the following three characteristics:

  • The Kraft paper, vapor-barrier pouches have resealable zippers for freshness.
  • The look builds upon the package design for Level Ground’s coffee.
  • Full-color images of the fruit play up product taste and freshness.

Level Ground’s organic cane sugar’s packaging refresh showcases product quality. Organically grown by small-scale farmers in the rich, volcanic soils of Huila, Colombia, this unrefined, single-stream cane sugar has been hand-processed in a cottage industry press. The sugar has light caramel color that hints at its delectable sweetness and is highlighted by clear plastic standup pouches that now house the product.

Level Ground Philippines MicroLot’s initial harvest is from 30 farming families in Purok 8, Mt. Matutum on Mindanao. Farm elevations are between 800 and 1500 meters above sea level, and the lot is only 600kg (10 sacks of coffee). Subplot Design Inc. created a new stamp graphic to identify the MicroLot system and a revised design layout to help distinguish it from Level Ground’s line of regular coffees.

All three product lines are being distributed in BC, Canada and the U.S., at retailers such as Save-on Foods, IGA, Thrifty Foods, Fairway Markets, and Ten Thousand Village.

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