This book by JGA Corp. is a virtual catalog of ideas for inspired retail design. It features work that is international in scope in innovative in content. These 1,000 touchpoints of brand identity include ...
The Paperboard Packaging Council awarded a Gold Award to Package Design Magazine’s 2008 media kit in its 2008 National Paperboard Packaging Competition. All Packaging Company, in Aurora, CO, submitted the media kit in the Promotional Packaging and Specialty Items category.
The media kit has two paperboard components that slide together, holding magazines and other media kit contents securely inside. The other sleeve also folds open in the middle, creating a desktop display stand for the internal sleeve.
According to the official awards brochure, the converter’s strategy was as follows: “Structural design was key in creating a look that was unique. The package holds and protects the contents so they can be used in a direct mail format with only the application of a label. The carton insert holds and divides the papers and provides multiple levels of presentation. After receipt, the package functions as an easel. The carton is printed using four-color process inks with metallic gold ink, a pattern UV varnish and then an overall matte UV coating.”
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