This book by JGA Corp. is a virtual catalog of ideas for inspired retail design. It features work that is international in scope in innovative in content. These 1,000 touchpoints of brand identity include ...
Whether the product is fresh-cut produce, automotive fluids, fishing line, cat litter, or something entirely different, the packaging has to be impactful and functional. Recently-introduced materials and containers show off their dexterity in meeting demands for sustainability, shelf appeal and convenience in the ever-changing retail environment.
The following eight packages — all examples of the diversity and ingenuity of well-designed packaging — will be featured at PACK EXPO Las Vegas 2011 (September 26–28; Las Vegas Convention Center). Some will be showcased in The Brand Zone, a special area of the show dedicated to materials and containers that shape winning brands — innovations for consumer packaged goods companies (CPGs), private label manufacturers and package designers looking for that crucial piece of the branding puzzle.
Spring herbs grow in biodegradable planter
Metrolina Greenhouses’ spring herbs now grow in biodegradable paper ReadyGrow™ planters from Sonoco (Hartsville, SC; Booth # 5607).The one-quart planters were released in early March. Made from 100-percent recycled paperboard produced in Sonoco’s paper mills, ReadyGrow planters are conveyable and sustainable in a commercial greenhouse environment and biodegrade in soil within 180 days of planting. The patent-pending design is user-friendly and allows consumers to plant the entire container in the ground, eliminating mess and reducing the amount of plastic being sent to landfills.
Abe VanWingerden, president, Metrolina Greenhouses, said his company is excited to be the first to market with this new biodegradable planter. “Today's consumers are busier than ever, and with Sonoco's biodegradable pots, they are literally able to plant it and forget it,” VanWingerden says. “Growing our spring herbs in ReadyGrow pots not only makes our product more sustainable, but also reduces our total carbon footprint by leveraging a local packaging provider. Sonoco manufactures these pots in its Hartsville, SC, plant, just 100 miles away from our greenhouse. Ultimately, it's a win for our customers, our environment and our supply chain.” Metrolina ships its plants to big box retailers and mass merchandisers in the East and Southeast U.S.
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