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By Linda Casey
Pantone’s 2012 color of the year, Pantone 17-1463 Tangerine Tango, is a vivacious reddish orange. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy,” says Leatrice Eiseman, executive director of the Pantone Color Institute.
Eiseman adds that Tangerine Tango is dramatic and seductive while still carrying an air of sophistication. The color also conveys an energetic mood, which is something Pantone’s 2011 also communicated. Pantone says its 2011 color of the year -- Pantone 18-2120 Honeysuckle – encouraged viewers to “face everyday troubles with verve and vigor.”
The 2012 color of the year also is line with the growing popularity of orange. Pantone notes that orange not only is getting more popular with designers, it also is gaining acceptance from consumers.
Tangerine Tango, the company notes, is especially appealing in men’s and women’s fashion. Fashion designers featured in the Pantone Fashion Color Report Spring 2012, including Tommy Hilfiger, Nanette Lepore, Cynthia Steffe by Shaun Kearney, Elie Tahari and Adrienne Vittadini, are incorporating this attractive orange into their spring collections. Because it’s a fun, lively take on a traditional autumnal hue, Tangerine Tango is expected to carry through to fall fashion as well.
To make it easy for designers to specify the color, Tangerine Tango is cross-referenced to all other Pantone Libraries including Pantone Plus and Pantone Goe for graphic design.
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