Paris Hilton announces the newest addition to her fragrance portfolio, Gold Rush Man Paris Hilton. This is the 21st fragrance to be released by Hilton’s line.
The inspiration behind Gold Rush Man is similar to its female companion, Gold Rush, according to a release.
"The launch of Gold Rush was a major milestone for me as it represents a new direction and sophistication for my fragrance collection," says Hilton. "I wanted men to enjoy the essence of Gold Rush’s captivating scent for themselves."
The packaging includes a sleek design in a custom bottle that’s modern and bold and reflects a masculine interpretation of “old Hollywood glamour.”