Pearlfisher creates packaging for Wyld Wood Premium Organic cider and a new brand identity--Westons Wyld Wood.
Central to the new Wyld Wood’s branding is a new iconic mark, which uses colorful leaves to symbolically represent two tree trunks. The piece of fruit next to the ‘W’ indicates flavor and suggests the way the fruit naturally falls from the trees. The color of the leaves further works to differentiate the flavor of the cider, with red leaves for classic and green leaves for pear. The ‘W’ logotype also works to differentiate between still and sparkling cider, with a dark brown for vintage still and a metallic gold for sparkling. Foil gilding on the package conveys the premium quality of the UK ciders.
Pearlfisher creative director Natalie Chung, comments: “The new identity is bold, allowing Wyld Wood to stand proud on shelf next to other cider brands. The name and design emphasizes the brand’s organic and premium quality but also connects with the core brand truth and provenance rather than relying on stereotypical organic cues.”
Westons head of marketing, Ian Lewis adds, “The challenge of re-designing our Organic range and introducing a new brand name was certainly a difficult one. However, Pearlfisher did a fantastic job in creating a brand name and design that works brilliantly to reflect the natural and premium credentials of Westons Wyld Wood. We are incredibly pleased with the great work that Pearlfisher have done.”
The new name emphasizes the cider’s organic and natural quality and references the orchards in which the apples and pears are grown. The name helps to draw the consumer into the brand’s provenance and the ‘Y’ in ‘Wyld’ is a reference to the Wye Valley, which is at the heart of the cider industry.
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