PepsiCo, Inc. has announced that it has entered an agreement to acquire a leading creator of probiotic and kombucha beverages, KeVita.
"I am pleased to welcome KeVita into the PepsiCo family. Under the leadership of CEO Bill Moses, KeVita has become an innovative, high–growth brand that is transforming the functional beverage space," says Chris Lansing, general manager and vice president, PepsiCo Premium Nutrition. "This announcement is further evidence of PepsiCo's focus on delivering Performance with Purpose by continuing to evolve our health and wellness offerings to meet consumers' changing needs.”
KeVita has three product lines that include live probiotics in every bottle, according to a release.
"Joining the PepsiCo family will give us an opportunity to extend KeVita's trend-forward beverages to a broader audience, while staying committed to our core values," says Bill Moses, CEO and co-founder of KeVita. "We're looking forward to more consumers experiencing the KeVita brand and to leveraging PepsiCo's marketing and distribution capabilities."