Rigid Plastics

Performance beverage becomes latest expansion

Posted: November 2, 2016 by
Katie Gravely

Less than a year after launching its brand exclusively at Kroger, trusource is not only expanding its retail presence but introducing a new product. 

Anytime Energy products will join the trusource lineup this fall.

"We have received a terrific response to trusource and that is fueling our nationwide retail expansion. Consumers praise the taste and overall experience of trusource products and repeat purchase is strong," says trusource Senior Brand Manager, Nabil Wanna. "We created trusource to address an unmet need in the sports nutrition market. This is a brand for the everyday athlete, with easy-to-mix protein powders and delicious ready-to-drink products for anyone with a fitness goal."

Anytime Energy products deliver amino acids and caffeine from natural sources and are designed to help support muscle recovery, energy and focus. 

Anytime Energy comes in both an easy-to-mix powder and in bottles for on the go.

Anytime Energy powder currently is available in Orange Blast, with another flavor, Watermelon Rush available in early 2017.