This book by JGA Corp. is a virtual catalog of ideas for inspired retail design. It features work that is international in scope in innovative in content. These 1,000 touchpoints of brand identity include ...
The makers of Roc Sunscreen called on Cosfibel Group to create a point-of-sale promotion for its latest sun care innovation. Roc has come up with a brand new way to apply sun care without tubes or bottles. Consumers can have their sunscreen on hand at all times with Roc’s original packaging solution—the bracelet-tube.
A product ideal for athletes and vacationers on the run and those committed to safe sun exposure, the bracelet-tube contains a high-protection IP 50+ lotion. Given the seasonal appeal, sun care items must have a successful launch and stand out on store shelves and counters. The point-of-sale promotion also has to offer assets such as tight and controlled lead times, optimized costs, and minimal space requirements.
In just six weeks, with the support of its European subsidiaries, Cosfibel group created a highly compact display that gives the product high visibility. The display features sun care color codes and has three parts:
• an impactful cardboard display providing information on the risks of sun exposure
• a thermoformed base
• a tube on which the bracelet-tubes are stacked.
The display is simple to restock, visible, and is easily accessible to consumers.
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