Pop-Tart's celebrates Slurpee's birthday with limited edition snack

Posted: October 3, 2016 by
Katie Gravely

In order to celebrate 7-Eleven stores’ iconic Slurpee drink’s 50 years with a Fiftee Partee, Kellogg’s Pop-Tarts are throwing a “Crazy Good” party with the first-ever Slurpee birthday Pop-Tarts.

"Slurpee and Pop-Tarts are two of America's most fun food and beverage brands," says Kathy Hasty, 7-Eleven senior product director. "These two high-spirited brands have an unmistakable draw, and they make people smile.  Pop-Tarts brings a fresh element of fun to our year-long Slurpee-bration, and I think Slurpee-lovers will be in for a sweet surprise when they open a package.  We want to thank Kellogg for extending our party to Pop-Tarts."

Pop-Tarts introduces its Limited Edition Printed Fun Pop-Tarts in Frosted Strawberry and Frosted Blueberry.  Once unwrapped, the Pop-Tarts reveal images of the Crazy Good Pop-Tart characters and Slurpee birthday messages, according to a release.