This book by JGA Corp. is a virtual catalog of ideas for inspired retail design. It features work that is international in scope in innovative in content. These 1,000 touchpoints of brand identity include ...
Wyman’s recently decided to convert their 64-oz. Maine Wild Blueberry Juice from a glue-applied paper label to a shrink sleeve. They also redesigned the bottle shape in addition to redesigning the label so they could expand their juice line into four different flavors.
Choosing a shrink label over a paper label meant that Wyman’s could update their graphics for increased shelf impact. The new label from Printpack’s Labeling Solutions Division offers 360-degree billboard space for bolder graphics, a resized logo, and more product information. Eight-color flexographic printing also differentiates Wyman’s from its competitors on the shelf. For more, visit www.printpack.com.
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