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Product Ventures Welcomes Three New Members to Leadership Team - Edmund Farmer, Matthew Phillips, and Gail Ritacco.

Posted: October 15, 2009 by

Edmund Farmer, director of design, leads cross-functional teams to create and develop innovative design solutions. Previously, Edmund provided key support on worldwide initiatives for such firms as Fitch and IDEO and served as director of product development for Verilux Inc., where he was head of design and development, and worked daily with Asia to oversee all facets of product development. He attended Art Center college of Design in Pasadena, holds a BFA with honors from Kendall College of Art and Design, and is a contributing member of the Design Management Institute.

Matthew Phillips, director, development and technology, is a hybrid designer and engineer, who has worked for top corporations and product development firms such as HumanFactors/Industrial Design, Pitney Bowes, and Reebok International where he was responsible for the engineering, development, and manufacturing of the Reebok insta-pump technology and the Reebok step aerobics bench. In 2006, as principal product architect and designer for Pitney Bowes, he won both the Appliance Design Magazine Gold Award and the International IF Industrial Design Award.

Gail Ritacco, vice president, market insights, leads an in-house staff of market insight professionals through the consumer-driven approach to product innovation for which Product Ventures is known. Gail brings over 20 years of strategic insights experience and entrepreneurial energy to her role. At Dannon, Gail led the market research team and a broad array of custom and syndicated research. She honed her skills in quantitative analysis at Guideline and brought those skills to other corporate giants such as Unilever, Clairol, Playtex, and Revlon.

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