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Project 2020: "The Consumer Experience" Returns to the Brand Zone


(June 2011) posted on Wed Jun 01, 2011

If you’ve ever wondered what the future of packaging will look like — or if you have an idea of what you think we’ll see — get ready for some answers and inspiration at PACK EXPO Las Vegas 2011 (September 26–28; Las Vegas Convention Center).

The “Package of the Future” design competition, featured in Project 2020: The Consumer Experience, will be located in The Brand Zone in the Lower South Hall. Now in its second year, the competition challenges package designers to envision new ways packaging will drive purchasing decisions a decade from now.

PACK EXPO producer PMMI invites package designers and developers to submit their ideas of what consumers will see on retail shelves in the year 2020. From the entries, a panel of judges will select 10 entries to be made into prototypes and displayed in The Brand Zone.

From the finalists, judges will choose a Grand Prize Winner to receive the Complete Studio Bundle from EskoArtwork, the software partner for Project 2020: The Consumer Experience. The remaining finalists will receive copies of Studio Designer, EskoArtwork’s 3D visualization plug-in for Adobe Illustrator.

Participating design teams must submit a written abstract and illustration of their concept by June 20, 2011. Contest guidelines are available at www.packexpo.com.

For more information about PACK EXPO Las Vegas 2011 or to register, visit www.packexpo.com or contact PMMI’s Show Department at 703.243.8555 or expo@pmmi.org.

 


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