Beverage

Relax & Revive Helps Consumers Recover in Rexam SLEEKĀ® Can

Posted: May 6, 2014

R&R (Relax & Revive) is specifically designed for consumers who want to wind down from a tough day or just take a break. This innovative beverage mixes energizing B-Vitamins with de-stressing herbal ingredients such as Valerian Root, Passion Flower, and Tryptophan to deliver a new dimension of mental and emotional functionality. It has a naturally decaffeinated herbal tea base and a great-tasting berry flavor.

"R&R is the perfect beverage to help busy, overstressed consumers stay calm, cool and collected," says William Dolan, CEO, Crash Beverages, located in Margate, NJ. "And we choose to partner with Rexam because their 12 oz. SLEEK can delivers the kind of attractive packaging that will draw attention on store shelves and appeal to our target consumer."

The 12 oz. SLEEK Can is part of the innovative Rexam SLEEK Can family, which also includes 9 oz. and 10.5 oz. sizes, providing increased pack density that affords distribution economic savings, a greater number of cans in secondary packaging, and brand-building opportunities on retail shelves. The aluminum can is also the best package choice in terms of environmental friendliness as it is recycled at more than double the rate of any other beverage package.

Crash Beverage also worked with Rexam's Graphic Art and Printing Plate Operation in Elk Grove, IL, to set the color and graphic tolerances for perfect reproduction of the R&R brand on aluminum cans. Rexam has the only company-owned, integrated graphic art and printing plate operation, complete with a manufacturing pilot line, to set these standards confidentially with customers, before mass production. For more, visit www.twistyourbuzz.com and www.rexam.com.