Both a source of inspiration and an invaluable reference tool, Big Book of Packaging Prototypes provides a visual catalyst for the creation of exciting package designs. The diverse range of carton ...
“Rethinking everything we do, but getting it right this time” is the core of sustainability in practice. As these issues enter the mainstream, designers, their clients, and their customers are all looking for a steady stream of new ideas. In past articles we’ve talked about Dematerialization, doing more with less, a concept introduced by Buckminster Fuller many decades ago. We’ve also talked about looking back at how previous generations met their basic needs, seeing where we could learn from their approaches.
Along these lines, one of the oldest problems man needed a solution for was how to have access to clean water all the time. Cisterns, aqueducts, amphora, rain barrels, and even sheep bladders have been employed to maintain steady access to water over the millennia. In the age of modern plumbing and municipal delivery systems, though, having water at hand is still an issue people are wrestling with.
In the Western world, though we’re never more than a few feet away from a water tap, we feel the need to ship or truck water from across the globe to quench our thirst. For developing countries, whole levels of society (usually women and girls) are kept away from opportunities to improve their lives (education, jobs) simply because the task of hauling water has been heaped on their shoulders.
This month, we’re going to look at a few ideas taking a fresh approach to delivering this most essential of life’s needs—water.
360° Paper Water Bottle
Not waiting for a client to ask them to create a product, Brandimage decided to take a look at a problem society is facing— ever-increasing water bottle trash—and see if they could use their creativity to come up with some new ideas. They make some pretty bold statements about their design, but there is no denying it’s an intriguing and visually appealing idea.
Emergency Water
From a 1968 standard civil defense setup, this simple, unbleached carton shows how straightforward water containment, transport, and storage can be. It also shows that cartons don’t have to be made of bleached white stock. Other than water, what could we use this simple carton for today?
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