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By Paul Lalor
From vehicles and easy-to-open packaged foods to high-tech sports shoes and medical devices, the benefits of simulating product performance attributes, manufacturing processes, and fundamental material behavior surround us every day, By enabling manufacturers to rapidly evaluate design options, realistic simulation techniques reduce costly, time-consuming physical prototyping and testing.
Manufacturers of consumer packaged goods—typically lowcost, quick-turnover items—continually strive to improve their competitive position by cutting development and production costs and reducing time-to-market. Realistic simulation technologies, such as Abaqus FEA software from SIMULIA. let CPG manufacturers analytically represent the product or package in 3D and then simulate physically accurate load and constraint conditions. The simulation enables engineers to predict the performance of a concept design in advance of any investment in physical prototyping, or manufacturing tooling.
The real deal
In this way, inexpensive multiple design studies can determine the effect of varying geometric features, material thickness, material properties, and alternative load cases. Products, packaging, and even manufacturing lines can be optimized for design features such as weight, structural performance, and material selection.
Clearly, simulation can be a crucial component in the life cycle of any packaged consumer product. Virtual simulation technologies have proven to be an effective way for companies to drive innovation, explore design alternatives, and evaluate product performance more efficiently. With the help of advanced simulation tools, companies can evaluate alternatives, spot and fix mistakes in the early stages of development, and optimize designs so that products and packaging can sail through testing and production to get to market quickly.
How SLM protects IP
CPG product development typically involves simulations of hundreds of different products and packaging with varying parts and features, including regularly emerging new products. Frequent simulations of stress analysis, fluid behavior, and other factors produce an onslaught of data that often goes unmanaged or resides with specialists in separate working groups. When the intellectual property (IP) associated with simulation methods and decision-making processes is often lost, companies that spend millions on simulations may fail to capitalize on much of the business value.
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