Food

Toffifay's updated packaging hits shelves

Posted: February 17, 2017 by
Katie Gravely

A global company who’s behind the candies such as Werther’s Original, Risen and merci introduces its latest rebrand of Toffifay.

Storck’s mission for Toffifay is to become an American favorite sweet treat—the chewy little caramel cups with whole roasted hazelnut, chocolate hazelnut cream topped with a drop of smooth chocolate.

"For decades Toffifay has been known around the world for its unique, delicious flavor combination," says Kelly Cook, vice president of marketing chocolate at Storck. "Its premium ingredients add a bit of excitement to the everyday and we are thrilled to share Toffifay with consumers across America—it’s truly irresistible."

Toffifay is available in a golden tray, with an updated logo and packaging which hit shelves in early 2017. The packaging is available in 4 piece and 12 piece.