Tonic, a 100% natural health shot, is hitting stores and offering consumers a healthful alternative and an all-natural botanical boost. Tonic is not just about energy; it’s a potent infusion of natural ingredients to address a range of health needs.
“We saw a real need in the shot category for health conscience consumers looking to up their game without artificial ingredients or harsh additives,” says Ben Lewis, founder and CEO, PurBlu Brands. “Working with our branding partner Little Big, we were able to create a final product that really nails the brand essence.”
Vibrant color palettes were chosen to speak to the nature of each SKU—relaxing blues for Calm, vital reds for Immunity, medicinal greens for Detox, stimulating oranges for Focus, and uplifting yellows for Energy. “From a branding perspective, our challenge was to find a way for the design to literally radiate the healthful goodness inside the bottle,” says John Nunziato, creative director, Little Big Brands.
The badge locks up vital information while remaining organic. Key natural ingredients are featured on the neck, with the placement keeping critical information from falling into the bottle’s gutters. Printing partner Multi-Color Corporation utilized reverse printing on shrink film to achieve the dynamic labels.