Health & Beauty

Toothpaste brand launches promotion

Posted: May 31, 2016

To celebrate the launch of its new Rapid Relief Sensitive Toothpaste, natural oral care leader Tom's of Maine has created a national Sustainable Ice Cream Trail. The route consists of ice cream shops in 14 different states that make ice cream or gelato with no artificial ingredients, give back to the community and source ingredients locally whenever possible. 

The Sustainable Ice Cream Trail spans from east to west and those who've sensitive teeth to cold foods and beverages don't have to stand on the ice cream sidelines.

New Tom's of Maine Rapid Relief Sensitive Natural Toothpaste provides rapid relief in 60 seconds* and offers long-lasting protection with continuous use. Unlike some sensitive toothpastes that only numb the pain, Tom's of Maine Rapid Relief seals the pathways to sensitive nerves to help seal out pain using a patented combination of arginine and calcium carbonate. It is the only toothpaste currently available in the U.S. to use this technology, according to a release.

"Typically, if you have sensitive teeth, you have to skip eating ice cream," says Lindsay McPherson, senior brand manager, oral care. "Now you don't have to pass up one of summer's greatest treats. We hope people will enjoy trying out the ice cream trail and supporting local small businesses along the way who think about sustainability and the community."