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Urban Decay and HCT Packaging Team Up for Alice in Wonderland Package


(March 2010) posted on Wed Mar 10, 2010
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Following on from the huge success of the previous Book of Shadows I and II, the Alice in Wonderland Palette is a Book of Shadows with a difference. Upon opening the lid, a classic and much loved scene from Alice’s Wonderland comes to life in a delightful pop-up.
Pull the discrete drawer open to reveal 16 best selling eye shadows with a combination of shimmers and glitters to create an endless variety of different looks. The palette is complete with Urban Decay’s Primer Potion and two 24/7 eyeliner pencils.
Nick Gardner, v.p. of sales at HCT comments, “The new Urban Decay palette features an enchanting and playful pop-up inspired by the film, whilst maintaining a wide selection of highly pigmented eyeshadows with delightfully curious names.” This limited edition palette has sold out in U.S. stores and has already been dubbed as an iconic collectors’ item for discerning makeup fanatics. For more, visit www.hctpackaging.com.
 

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