Package Design | packagedesignmag.com

By Linda Casey

A new study predicts demand for converted flexible packaging in the U.S. to exceed $18 billion in 2015. Researchers say the gains will reflect a rebound in the U.S. economy and will be supported by cost, performance, and source reduction advantages over most rigid packaging formats.

The report "Converted Flexible Packaging,” being distributed by MarketResearch.com, also says growth will be propelled by rising demand for convenience-oriented and other further processed food items, which often use more costly higher barrier packaging materials for extended shelf life.

The above-average growth in food applications also will be driven by

• a U.S. demographic change, with more single-person and empty nest households as well as households where all adults work
• Demand for food in smaller package sizes
• Convenience foods designed to reduce food preparation time
• Healthier eating and increased "on-the-run" eating, which will spur food manufacturers to expand their snack, baked goods, and beverage offerings in single-serve packages.

Researchers says the fastest growing food packaging markets for converted flexible packaging will be beverage, meat and related products, and snack food uses.

In nonfood applications, advances will be led by above-average gains in the pharmaceutical and medical product markets based on heightened barrier requirements, cost and convenience advantages, and adaptability to growing unit-of-use requirements. Moreover, benefits including product visibility, pilferage protection, and good barrier properties will support continued demand in a broad range of uses.

Not all drivers will come from vertical applications, though. The study also notes that sustainability and cost-cutting initiatives by major retailers and consumer packaged goods companies will help the flexible packaging market because of the material’s source reduction capabilities.

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