Vaseline relaunches its core lotions range across the globe with striking new packaging that uses warm tones and images of the ingredients, such as aloe vera, in a modern, attention-grabbing way.
The designs were created by Blue Marlin’s New York studio for the Vaseline Essential Moisture body lotions, which comes in three variants: Oat Soft, Aloe Fresh and Cocoa Radiant. In addition to new packaging, the relaunch involves new formulations.
Unilever, which owns the Vaseline brand, has reformulated the product line to include its patented Stratys-3 technology, which aims to moisturize all layers of skin with a light silky feel, and natural extracts. The use of natural extracts aims to reflect a growing consumer enthusiasm for natural ingredients in skincare products
The revitalized product line rolls out to the U.S. market in early 2012.