Packaging is the ultimate vehicle for design: industrial, graphic, and typographic design are all put to the test to create an impression so meaningful that it converts currency into consumerism. This ...
Water Brand Extensions – Are Evian and Aquafina Getting It Right?
The Evian and Aquafina brands have extended into a variety of skin care products. Does this bring to mind any other unusual brand extensions? How should design support extensions like these? Which of these does a better job of balancing brand parentage and category independence?
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