Beverage

Water Brand Extensions – Are Evian and Aquafina Getting It Right?

Posted: March 31, 2010

Water Brand Extensions – Are Evian and Aquafina Getting It Right?

The Evian and Aquafina brands have extended into a variety of skin care products. Does this bring to mind any other unusual brand extensions? How should design support extensions like these? Which of these does a better job of balancing brand parentage and category independence?

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