This essential book outlines and demonstrates basic package design guidelines though 100 principles in the areas of research, planning and execution. A quick reference and primer on package design, Packaging ...
Coca-Cola recently introduced a nostalgic Coca-Cola bottle called the 1906 “Diamond Label.” Coca-Cola claims these editions are popular, having had success with a holiday season release of a 1899 “Hutchinson” bottle. Do you think these editions really build the brand? Would other categories benefit from “nostalgia” editions? What would be the risks involved?
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