Unlike other packaging titles, which simply provIde templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based ...
By Ron Romanik
In our continuing series of "Design Rewind," Package Design Magazine plumbs the insights and trends in vintage issues of Packaging Parade. This monthly tabloid-size journal covering the package design industry was published in Chicago by Haywood Publishing Company.
In this installment, we discover a package redesign article that told the story of how the stale brand and packaging of Franklin Cane Sugar was revitalized. The article title was "'Old Ben' Franklin Modernized." It seems the package design had not been updated for over 40 years, and the article told readers that these packages had brighter colors for greater eye appeal.
The article even mentions the designer by name, calling him "an outstanding color engineer and designer." The shield of the brand is comprised of a "lively" blue field, white type, and red frame. The variety name was also in bold red type, and the image of Ben was "improved."
Though the company was a pioneer in packaging refinery-sealed sugar packaging, the market was highly competitive at the time. The article concludes, "In their new dress, Franklin package sugars will offer dealers greatly enhanced display opportunities and will bring a brighter note to pantry shelves." Nevertheless, the brand disappeared soon thereafter, and hasn't been heard from since.
Did you enjoy this article? Click here to subscribe to the magazine.